Traditional advertising techniques include print (newspapers, leaflets, billboards etc.) and electronic (radio, television) advertising. The Internet has already overtaken them, the traditional media is declining. Businesses have to integrate Internet strategy into marketing activities.
Internet marketing (IM) is an umbrella term for the marketing activities on the Internet, including mobile phones, display advertising and any other digital media. It refers to PR, communications, marketing and advertising efforts that use the web to create or increase brand awareness, open new direct channels to customers and drive direct sales in addition to sales leads from e-commerce web sites. Internet marketing can be broken down into specialized areas.
1. Web marketing includes company, affiliate or promotional sites, informative blogs, e-commerce sites, registration and advertising on search engines and organic web search results (with SEO).
2. Email marketing involves direct communications, advertising and promotional marketing efforts via e-mail messages to current or potential customers.
3. Social media marketing (SMM) refers to both advertising and marketing efforts via social networking sites like Facebook, Twitter, YouTube and Instragram.