Internet marketing (IM) is an umbrella term for the marketing activities on the Internet, including mobile phones, display advertising and any other digital media. Internet marketing can be broken down into specialized areas. One of the latest area is the social media marketing.
Social Media Marketing (SMM) is the use of different social media networks and websites to promote a product or service. Recently it’s often used as synonym of Internet marketing. Social networking websites allow individuals, businesses and other organizations to interact each another and build relationships online. When businesses join these social channels, consumers can interact with them directly.
Traditional advertising techniques include print and electronic (radio, television) advertising. The Internet has already overtaken them. 70% of the U.S. population has some form of social media presence and that number is projected to be 2.8 billion globally by 2018. Businesses has to integrate social networks into their marketing strategies by developing a new marketing model and procedures.
Social media management
Our focus is on supporting our client’s social media management activity and paid campaigns:
- Research. Market and competitor analysis
- Build a social media marketing plan (brainstorm content ideas, identify target audience, goals etc.)
- Design and create social media content. Pay attention to consistent brand image
- Manage paid social media campaigns
- Measure the effect of your social media marketing techniques
- Track competition activity on social media
- Coordinate with your organic web presence (website, blog, links, online accounts etc.)
Social media campaign
Social media campaign
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns have increased focus, targeting, and measurability.
- Identify your campaign goals (brand awarness, sales goals, better customer experience etc.)
- Build your ad content (text, images, infographics, video)
- Set up paid channels (for example Google, Facebook, Twitter)
- Manage advertiser accounts, start and adjust campaigns, measure progress and success
- Use your own social media accounts and blog(s) to send ‘organic’ messages.
- Add or change content on your own web site. Use Google Analytics, Bing and Yahoo to monitor effects. Adjust your Internet marketing tools: optimize your web contents for search engines (SEO) and coordinate advertisement actions with SEM.